Optavia Review

Welcome to our comprehensive review of OPTAVIA, a meal replacement system by Medifast that claims to deliver real results, fast. In this detailed analysis, we will explore the ins and outs of the OPTAVIA program, discussing its effectiveness, menu options, cooking process, pricing, shipping, customer service, and how it compares to other meal delivery services. By the end of this review, you will have a clear understanding of whether OPTAVIA is the right weight-loss solution for you.


πŸ’‘ Optavia is a weight loss program that offers prepared meals and personal coaching. It provides different plans with low-carb, high-protein “fuelings” and snacks, but some users have reported issues with hunger and taste.


  • πŸ“ Location: Baltimore, Maryland, United States
  • πŸ₯¦ Products: Optavia offers fuelings and snacks in kits for specific dietary plans.
  • πŸ’² Costs: Prices range from $300 to just below $400, depending on the plan.
  • πŸ›’ How to Order: Products can be ordered through the Optavia website.
  • πŸ‘©β€πŸ‘¦β€πŸ‘¦ Who can take this: Not suitable for teenagers, pregnant women, and nursing mothers, but dedicated diet plans are available for them.
  • πŸ”¬ Complementary products: Nebula Genomics offers Whole Genome Sequencing to understand individual genetic factors affecting weight loss.

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  • πŸ† A vastly experienced company
  • πŸ“‰ Patients lose weight fast
  • 🍽️ Prepared meals and snacks make it easier to stay on the program
  • πŸ“š Research supports the effectiveness of the diet
  • πŸ‘₯ Supportive coaching program to keep users motivated


  • πŸ˜“ Very low-calorie diet may lead to hunger and tiredness
  • πŸ˜• Not all Optavia foods are tasty, leading some to struggle with adherence
  • πŸ” Plans consist of processed and pre-packaged foods, leading to cravings for regular food
  • ⏱️ Weight can be regained quickly if healthy habits are not maintained
  • πŸ’Έ It can be expensive
  • 🚫 Not suitable for vegans or people with dairy allergies

πŸ‘ You should try Optavia if:

  • You don’t mind meal replacements like protein shakes.
  • You want to learn how to make easy-to-prepare meals.
  • You prefer a weight loss program with a community of people on a similar journey.

πŸ‘Ž You should seek other weight loss options if:

  • You prefer fresh or prepackaged meals.
  • You don’t want to pay for both a weight loss program and grocery store items.
  • You are looking for a long-term sustainable approach to weight loss.

Overview of OPTAVIA

OPTAVIA, formerly known as Medifast, touts itself as a clinically proven weight-loss system developed by a physician. Since its establishment in 1980, the brand proudly states that over 20,000 doctors have recommended its services. However, these claims beg the question: does OPTAVIA truly live up to its promises?

As a team with several years of experience reviewing meal delivery services, including those specializing in weight loss, we have scrutinized OPTAVIA’s plans, carefully examined its ingredient lists, and sought advice from industry colleagues. Our goal is to provide you with an impartial and honest evaluation of OPTAVIA’s strengths and weaknesses.

OPTAVIA’s Weight-Loss Mechanism

The core of OPTAVIA’s approach revolves around “Fuelings,” which are small, low-calorie, nutrient-dense meals, shakes, and snacks. The idea is to consume several smaller portions throughout the day, which can help curb hunger and provide healthier alternatives to unhealthy treats.

OPTAVIA offers three distinct plans: two Optimal Weight plans for weight loss and one Optimal Health plan for weight maintenance and healthy eating. Across all plans, clients are advised to consume six meals/snacks daily, a combination of Fuelings and recipes.

OPTAVIA’s Meal Options

OPTAVIA presents two primary weight-loss plans: the 5 & 1 PlanⓇ and the 4 & 2 & 1 PlanⓇ. The former consists of five Fuelings daily, along with one Lean & Green meal that the client prepares themselves. The latter involves four Fuelings, two Lean & Green recipes, and one healthy snack each day.

For those seeking weight maintenance or improved dietary habits, the Optimal Health 3 & 3 PlanⓇ is offered. This plan includes three Fuelings and three balanced meals, providing a more flexible approach.

Customization and Diet Options

OPTAVIA prides itself on providing easy-to-prepare, low-calorie meals. While the Optimal Weight plans come pre-packaged with predefined Fuelings, clients can customize their selection to some extent. Additionally, those on the Optimal Health 3 & 3 PlanⓇ have more freedom to choose their Fuelings.

Furthermore, OPTAVIA offers tailored plans for various dietary preferences, such as diabetes, nursing mothers, and vegetarians. However, it is not recommended for keto or paleo dieters, as the program focuses on calorie restriction rather than specific dietary approaches.

The Cooking Process with OPTAVIA

One notable aspect of OPTAVIA’s meal plan is that most of the foods come in powdered form and are “cooked” by adding hot water. While this convenience might appeal to some, others may be concerned about the reliance on processed food for an extended period. For those interested in adopting healthier eating habits, the Lean & Green recipes offered by OPTAVIA might be more appealing, as they teach individuals how to prepare low-fat natural meals with lean proteins and non-starchy vegetables.

Pros and Cons

Let’s take a closer look at the advantages and drawbacks of OPTAVIA:


  • All-in-one meal kit for 30 days, making it easy to follow the program
  • Minimal meal preparation and editing required
  • Effective weight loss through calorie restriction
  • Access to Coaching and community support


  • Meals are primarily processed and lack fresh ingredients
  • Severe calorie deficit may not be sustainable in the long term
  • Coaching program resembles multi-level marketing, raising concerns about objectivity

OPTAVIA’s Pricing and Shipping

The cost of OPTAVIA varies depending on the selected plan. The Optimal Health 3 & 3 PlanⓇ starts at around $260 per month, while the Optimal Weight 4 & 2 & 1 PlanⓇ and 5 & 1 PlanⓇ range from $400 to $500 per month. Clients with an OPTAVIA Premier membership can enjoy free shipping on orders over $300.

However, it’s worth noting that additional expenses for produce and lean proteins are necessary for at least one meal per day. Compared to other meal delivery services, OPTAVIA’s prices are relatively competitive.

Shipping and Delivery

OPTAVIA operates on a monthly basis, unlike weekly shipments common in other meal delivery services. Orders are typically processed and shipped within two business days. OPTAVIA delivers to all 50 states, as well as military bases and U.S. territories.

The delivery time can take 5-8 calendar days from the ship date, depending on the client’s location. Premier members enjoy various shipping benefits, including free shipping on orders over $300.

How to Sign Up and Manage Your Subscription

Signing up for OPTAVIA is a straightforward process. Clients can choose from three different plans, add their preferred plan to the cart, and proceed to checkout. After providing necessary contact and shipping information, individuals can connect with an OPTAVIA Coach to receive personalized guidance.

Clients who wish to make changes to their OPTAVIA Premier orders can easily do so through the user-friendly OPTAVIA app. The app grants access to a library of Lean & Green recipes and other resources while enabling users to manage orders, returns, and tracking.

Customer Service and Support

OPTAVIA’s Client and Coach Support team is available to assist customers with any inquiries related to ordering, program plans, products, or general OPTAVIA-related questions. The team operates from 8 AM to 11 PM EST on weekdays and 9 AM to 6 PM EST on weekends. Additionally, clients can expect a response to email queries within two business days.

OPTAVIA vs. Other Meal Delivery Services

When comparing OPTAVIA to other meal delivery services, several key differences emerge:

  • OPTAVIA vs. Nutrisystem: Both offer tailored programs, but Nutrisystem provides more comprehensive plans, including all meals necessary during the initial stages of dieting.
  • OPTAVIA vs. BistroMD: BistroMD stands out for its tasty, fully prepared meals, while OPTAVIA’s Fuelings may not be as appealing to some.
  • OPTAVIA vs. Diet-to-Go: Both have decades of experience, but Diet-to-Go includes a ketogenic diet plan, whereas OPTAVIA focuses solely on calorie restriction.

The Bottom Line: Is OPTAVIA Right for You?

Ultimately, OPTAVIA’s Optimal Weight plans can be effective for short-term weight loss while providing essential nutrition. Additionally, the Optimal Health plan offers healthy recipes and low-calorie snacks. The presence of a personal Coach may also be a significant benefit for some individuals.

However, OPTAVIA faces stiff competition in the weight loss meal delivery service industry. The reliance on processed meals and the lack of freshly prepared options might deter some users. Ultimately, the best meal delivery service is one that aligns with your preferences and lifestyle.


We hope this comprehensive review has provided you with a detailed understanding of OPTAVIA’s strengths and limitations. Making an informed decision about a meal delivery service is essential for achieving your weight loss goals effectively. Remember to explore other options to find the one that best suits your needs.

Frequently Asked Questions (FAQ)

1. How much does OPTAVIA cost? The cost of OPTAVIA depends on the chosen plan. The Optimal Health 3 & 3 PlanⓇ starts at around $260 per month, while the Optimal Weight 4 & 2 & 1 PlanⓇ and 5 & 1 PlanⓇ range from $400 to $500 per month.

2. What is the OPTAVIA diet? The OPTAVIA diet revolves around consuming small servings of low-calorie nutrient-dense meals, shakes, and snacks throughout the day. It also includes healthy recipes for self-preparation, encouraging clients to develop healthier eating habits.

3. How do you cancel OPTAVIA? OPTAVIA accepts cancellations by phone only. Clients can contact the OPTAVIA Client & Coach support team at 1-888-OPTAVIA (1-888-678-2842).

4. Is shipping free with OPTAVIA? With an OPTAVIA Premier membership, shipping is free on orders over $300. Orders between $175 – $299.99 incur a $7.00 shipping fee, while orders under $175 pay the actual UPS Ground shipping fees.

5. Do you gain weight back after OPTAVIA? OPTAVIA, like other calorie-restricted diets, may lead to immediate weight loss, but sustaining long-term results can be challenging. If you seek sustained weight loss, you may want to consider meal delivery services that offer healthy, satisfying meals.